Free Ecommerce Workshop
العربية

Free Ecommerce Online Workshop

Build a Store That Actually Sells, From Zero

Join this free online workshop and follow a clear, practical path from choosing a product to building your Shopify store, setting up tracking, creating content, and launching your first campaigns.

6 Modules 34 Lessons 700+ Learners Joined
العربية
Next Live Workshop
02 August 2026
Sunday Online • Free

THE FREE WORKSHOP CURRICULUM

A Clear Path From First Idea to First Sale.

Six practical modules that take you from choosing a business model and product to launching your store, tracking every move, creating ads, and reading the results.

6 Modules 34 Lessons A practical system, built in the order you need it.

01 06

01 Module 1 5 Lessons

What Makes Ecommerce a Real Business? The Mindset You Need to Succeed

Start with the decisions and operating mindset that turn an online store into a real business.

  1. 01 How to Understand Ecommerce as a Real Business
  2. 02 The Difference Between Building a Brand and Selling a Product, and Which Path to Choose
  3. 03 Before You Build the Store, Choose the Business Model That Will Shape Your Sales
  4. 04 From Supplier to Customer: How to Choose the Right Operating Model
  5. 05 Before You Launch Your Store, Set Up the System That Will Drive Sales
02 Module 2 6 Lessons

Choosing a Winning Product and Standing Out

Learn a practical product-selection process before you spend on stock or ads.

  1. 01 How to Choose a Winning Product: The Six Criteria for a Sellable Product
  2. 02 Product Types in Ecommerce: Not Every Product Is Sold the Same Way
  3. 03 How to Find Winning Product Ideas on TikTok, Instagram, and Amazon
  4. 04 Choosing Your Product and Supplier on Alibaba: How to Pick the Right Version
  5. 05 How to Know Whether a Product Is Profitable Before Ordering Your First Batch
  6. 06 From Product Idea to a Product Ready for Testing
03 Module 3 6 Lessons

Building Your Foundation and Launching With Shopify

Build a professional store with the essential setup work completed before launch.

  1. 01 Why Shopify? The Golden Step Before You Start
  2. 02 A Complete Tour of the Shopify Dashboard and Menus
  3. 03 Build Your Shopify Store, Step by Step
  4. 04 Shopify Settings to Complete Before You Launch
  5. 05 Essential Shopify Apps to Set Up Before Launch
  6. 06 The Final Store Check Before Launch
04 Module 4 7 Lessons

Accounts, Pixels, and Tracking Setup

Connect the platforms and tracking that let you launch with reliable data from day one.

  1. 01 Create Your Business Accounts and Connect Pixels to Your Store
  2. 02 Set Up Your Meta Accounts and Link Them in Meta Business Manager
  3. 03 Set Up TikTok Business and the TikTok Pixel
  4. 04 Set Up Snapchat Business and Connect the Snapchat Pixel to Your Store
  5. 05 Set Up Your Google Accounts and Connect Them to Your Shopify Store
  6. 06 Set Up Email Marketing and Abandoned Cart Flows
  7. 07 The Final Tracking Check Before You Launch
05 Module 5 5 Lessons

Creating Content That Sells: From Idea to Ad-Ready Video

Plan, film, and edit product content designed to earn attention and drive action.

  1. 01 Product Content Fundamentals: How to Think With a Content-That-Sells Mindset
  2. 02 The Video Journey: From Hook to Loop, Holding Attention, and Pattern Interrupts
  3. 03 Product Content in Practice: Film Two Ad-Ready Videos, Step by Step
  4. 04 Editing Product Videos in CapCut
  5. 05 Content Wrap-Up: Prepare Your Videos for Ads With Confidence
06 Module 6 5 Lessons

Launching Ads: From Your First Campaign to Reading Results

Put your content and tracking to work across the channels that can bring customers in.

  1. 01 Advertising Fundamentals: The Right Mindset Before You Spend Your First Dollar
  2. 02 Meta Ads Manager: Launch Your First Facebook and Instagram Campaign
  3. 03 TikTok and Snapchat Ads: Build Campaigns, Audiences, and Tracking
  4. 04 Google Ads: Advertise to People Already Searching for Your Product
  5. 05 Workshop Wrap-Up: From a Ready Store to a Business Built to Grow

Watch the Wins

Real Stories. Real Growth

Short stories from founders and students who stopped guessing and started building with a clearer ecommerce path.

Sami7a Shamsseddine

Business Owner

Basel Zeineddine

Co-Founder

Carol Zeidan

Business Coach

Mr.Amer Altakriti

Business Owner

Nadine Ramadan

Business Owner

Lyn Hassan

Student

Eng. Nour El Din Jaber

Air Conditioning Company Manager

CERTIFICATIONS

Authorized & Trusted by Leading Platforms

Certified and recognized by the platforms that shape the digital landscape

Meta
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IS THIS YOU?

Built for Beginners Who Are Serious About Starting.

You don't need experience. You don't need money to burn. You don't need a tech background. You need the right guidance and the willingness to show up. If any of these sound like you, you're in the right place:

This is for you if...

You've always wanted to start an online business but never knew the first real step.

You're tired of watching random videos that leave you more confused than before.

You've tried before, got stuck on the technical stuff, and gave up.

You want a clear, proven path - not theory, but something you actually do.

You're ready to put in the work to build something that's truly yours.

This is NOT for you if...

You're looking for a magic "get rich overnight" button.

You want to watch, not do.

You're not willing to follow the steps and stay consistent.

If you're ready to stop scrolling and start building - this workshop was made for you.

Mo Hamza

Mo Hamza

Growth Strategist and Marketing Architect

Mo Hamza brings a strategy-first approach to ecommerce growth. In this free online workshop, he helps founders connect the decisions that shape revenue: the offer, the storefront, acquisition, measurement, and retention.
1,700+ Businesses Helped
$50M+ Ad Spend Managed
15+ Years in the Field

FREE ONLINE WORKSHOP

Your Ecommerce Roadmap Starts Here. Join Free.

Reserve your place and learn the practical foundations behind choosing a product, building your store, creating content, and launching with confidence.

Workshop access100% FREE

Online access. Practical training. No payment required.

What you'll get:

  • Access to the complete online workshop
  • A clear ecommerce launch roadmap
  • Product research and validation framework
  • Shopify setup and launch checklist
  • Practical guidance from Mo Hamza

Join 700+ learners building a clearer ecommerce path

What Ecommerce Founders Are Saying

Waqas al sibahiStartup Founder
Waqas al sibahi

The training gave me a much clearer way to look at my ecommerce decisions. I can now see how the offer, the customer journey, and the marketing work together instead of treating each one as a separate problem.

Khaled AlmansourMarketing Manager
Khaled Almansour

What I liked most was the practical structure. It helped me evaluate campaigns in the context of the store and customer journey, not only by looking at ad metrics in isolation.

Ahmad AbbaniEcommerce Founder
Ahmad Abbani

The concepts were clear and easy to apply. I left with a stronger understanding of where conversion leaks happen and how to prioritize the changes that can improve the buying experience.

Nathalie KouchourBusiness Owner
Nathalie Kouchour

The workshop made ecommerce growth feel less overwhelming. The frameworks were practical, and I could immediately connect them to the real questions we face when we manage a store.

Fatima Abd AlhasanEcommerce Business Owner
Fatima Abd Alhasan

I now have a clearer picture of how to improve the store before simply increasing the advertising budget. It helped me think more strategically about the customer experience and repeat sales.

Frequently Asked Questions