MEDIA BUYERS
The revolving door of agencies and media buyers
You hire someone, spend for weeks, then hear that the content, website or algorithm is to blame. Soon, you are looking for a replacement and starting over.
Over 16 years of experience in sales funnel architecture and marketing strategy
Changing agencies, boosting posts, trying everything… and still not sure what is holding your business back?
Execution without a clear diagnosis can quietly drain your budget. The Strategic Audit 360° examines your ads, content, website and full customer journey to uncover the real bottlenecks. You receive a detailed diagnostic report and an actionable roadmap showing what to fix and where to focus next.
360° review · Identify budget leaks · Clear, prioritised action plan
I know the frustrating cycle you face as a business owner.
You believe in your product or service. Yet your day-to-day marketing looks like this:
Unpredictable sales, no clear explanation
One day sales look promising. You increase the budget, and returns drop. No one can clearly explain what changed or where the funnel is breaking.
Plenty of enquiries. Too few buyers.
Your content and ads generate messages, clicks and questions about price. Then people disappear before buying, and engagement never becomes meaningful revenue.
A silent leak inside your website
You pay for visitors who browse, add products to their cart and leave before completing their purchase. You need to know where and why they drop off.
Lots of activity. No connected strategy.
You pay for tools, people and advertising, but lack one clear roadmap connecting those investments to profitable sales.
The hard truth: the platform or market may not be the problem. You could be fixing isolated parts while a broken sales journey keeps losing customers and wasting your budget.
Before you spend another dollar on ads, diagnose the problem.
A sound diagnosis starts with evidence. In business, spending more on ads or content before reviewing the sales journey can amplify the waste. Strategic Audit 360° gives your business a structured diagnosis and a clear plan.
Replace guesswork with evidence
Understand what the numbers reveal, what needs fixing and which assumptions still need testing.
Connect marketing to sales
We review the journey from the first ad or piece of content through your website or conversations to purchase and repeat orders.
Lead your business with more clarity
Even with an existing team or agency, you gain a strategic document to guide execution and assess progress.
A complete review of six areas where sales can be lost.
We review the systems and channels your business actually uses, based on available access and data, and identify the issues and recommended fixes.
ADS · CPA · ROAS
Advertising and customer acquisition cost
- Investigate rising CPA: is the issue reach costs, the creative, the offer or conversion?
- Review campaign structure, budget allocation, audience overlap and retargeting.
- Read CTR, CPC and ROAS together to identify wasted spend and prioritise tests.
CONTENT & CREATIVE
Content that attracts but does not persuade
- Assess whether your content attracts suitable buyers or simply generates views and engagement.
- Review hooks, copy, product videos, trust signals and unanswered buying objections.
- Identify the messages missing at each stage: cold audiences, engaged prospects and buyers ready to act.
WEBSITE & CONVERSION
Website, sales pages and checkout
- Review mobile usability, speed, landing and product pages, and offer clarity.
- Locate drop-offs between product views, cart, checkout and purchase using available data.
- Examine trust signals, delivery information, payment options and friction that may cause abandonment.
FUNNEL & CHAT SALES
Customer leaks and sales through messages
- Map the journey from ad to sale to identify where interest stalls and customers are lost.
- For WhatsApp and Instagram sales, review response speed, lead qualification, pricing, objections and follow-up.
- Assess your offer, retargeting and what happens to people who enquire or add to cart without buying.
TRACKING · PIXEL · CAPI
Tracking, Pixel and CAPI review
- Review Pixel, Conversions API and key events such as ViewContent, AddToCart, Lead and Purchase, as relevant to your business.
- Check missing or duplicated events, value and currency parameters, and browser/server event deduplication.
- Compare platform, website and order data, reviewing GA4 and UTMs where available to identify measurement gaps.
CRM & LEAD QUALITY
CRM and lead quality review
- Review how prospects move through Lead, Qualified Lead and Closed Won, and where they stall.
- Assess lead sources, sales-team handoffs, follow-up, data quality and existing integrations.
- Review the feedback of real sales outcomes to the ad platform where connected, so performance is not measured by message volume alone.
Practical deliverables. Here is what you receive after the audit.
THE 360° DIAGNOSTIC REPORT
Your detailed diagnostic report
A professional report with screenshots and direct examples from your accounts, advertising and website, identifying the technical and marketing issues affecting sales.
See where the journey breaks, the evidence behind the diagnosis and what deserves priority.
THE ACTIONABLE STRATEGY
Your actionable strategy and roadmap
- Quick wins: clear opportunities to reduce waste and improve performance.
- Advertising and content strategy: campaign structure and the sales angles your content needs.
- Sales funnel architecture: prioritised steps so you and your team know what to do next.
More than 16 years of hands-on marketing strategy and sales funnel experience.
Three steps towards understanding what is holding you back.
Tell us about your business
Complete the form with your name, WhatsApp number and business link. Tell us about your business type, advertising budget and main challenge. No payment is required.
We review your business and contact you
We review your answers and business, then contact you by phone to arrange an initial diagnostic call, understand your needs and discuss the service.
Agree on the scope. Then the audit begins.
During the call, we agree on the service scope and details, the information needed, the start date and the delivery schedule for your report and strategy.
What could another month of the same marketing problems cost you?
An ineffective campaign or another week of paying for traffic that does not convert can be costly. Start by understanding the problem and building a clearer plan.
Strategic Audit 360°
- Diagnose ad performance, rising CPA and weak returns.
- Review tracking, Pixel, CAPI and conversion event quality.
- Assess your CRM, lead quality, follow-up and sales sources.
- Identify customer leaks on your website or through WhatsApp and Instagram.
- Evaluate content, messaging, offers and sales pages.
- Receive a diagnostic report with available evidence and a prioritised action plan.
360° audit · One-time service fee
$420.00 USD
Before applying, please make sure this service fee fits your budget. Submit your request if you are ready to invest in a thorough diagnosis and a practical action plan.
No online payment is required to apply. We review your business, then discuss the scope and agreement with you by phone.
The service covers the audit, diagnosis and action plan. Implementing fixes or managing campaigns is not automatically included. We confirm the scope before agreement; no online payment is required to apply.
Your questions, answered before you begin.
How long does the report and strategy take?
After we agree on the service and receive your business information, the review and strategic report take 5–7 business days. We confirm the start and delivery dates with you during the call.
Is this useful if I already have a marketing team or agency?
Yes. The audit reviews your existing system, identifies opportunities for improvement and gives you a clear plan to share with your team and guide execution.
I sell through messages and do not have a website. Is this for me?
Yes. We focus on your advertising, sales content, offer and chat funnel from enquiry to closing, with a plan to improve your sales system.
Before changing agencies again, understand what actually needs fixing.